Streaming executives from major platforms like Netflix, Prime Video, Disney, and Warner Bros. Discovery gathered at the Asia-Pacific Online Summit (APOS) 2026 in Bali, where they emphasized the importance of local content and fandom in driving growth in the Asia-Pacific (APAC) region. The executives highlighted that Asian intellectual property (IP) and authentic storytelling are crucial elements for expanding their global reach.
During a panel discussion, Netflix's Vice President of Content, Asia, noted that Asian narratives resonate deeply with both local and international audiences. “We are committed to investing in regional stories that reflect the diverse cultures of the APAC region,” the executive stated. This sentiment was echoed by representatives from other platforms, reinforcing a collective strategy to harness local storytelling.
Prime Video's Head of Asia-Pacific Content expressed a similar vision, underscoring the platform's efforts to produce and promote content that speaks to Asian audiences. “It’s not just about creating shows; it’s about building communities around these stories,” she said. This approach aims to create a loyal fan base that not only consumes content but also engages with it actively.
Disney's Senior VP of Content Strategy in Asia highlighted the success of regional franchises, stating that local IP can stand shoulder to shoulder with global hits. He pointed to the growing popularity of Asian films and series on Disney+, noting that investments in local productions have resulted in increased subscriptions and viewer engagement.
Warner Bros. Discovery’s Chief Content Officer emphasized the need for platforms to embrace local fandoms. “The connection between fans and content is powerful. By tapping into existing communities, we can drive viewership and loyalty,” he remarked. This strategy involves not only creating targeted content but also fostering platforms for fan interaction and engagement.
The executives acknowledged that the competitive landscape in the APAC region is intensifying, with numerous players vying for market share. To stand out, they are focusing on unique storytelling that reflects the cultural nuances of diverse audiences. “It’s about telling stories that are authentic and relatable,” noted Netflix's VP, who believes that such narratives will pave the way for greater global acceptance.
The APAC region is increasingly becoming a key battleground for streaming services. According to recent market research, the APAC streaming market is expected to grow significantly in the coming years, driven by rising internet penetration and smartphone adoption. As competition heats up, the emphasis on local content is seen as a vital strategy for attracting and retaining subscribers.
The executives also discussed the importance of collaboration with local creators and production houses. By partnering with regional talent, streaming services can ensure that the content is not only locally relevant but also has the potential to resonate on a global scale. “We’re not just looking for hits; we want to create enduring franchises that can transcend borders,” said a Prime Video representative.
Fandom was a recurring theme throughout the discussions, with executives noting that engaging fan communities can amplify content reach. Platforms are exploring various ways to leverage social media and digital marketing to foster a sense of belonging among viewers. This, they believe, can drive word-of-mouth promotion and enhance viewer loyalty.
As the summit progressed, it became clear that the future of streaming in the APAC region hinges on a balanced approach that combines local storytelling with global aspirations. The executives agreed that while the market is ripe for growth, success will depend on their ability to understand and connect with regional audiences.
In conclusion, streaming giants are betting big on local content and fandom as they navigate the competitive landscape of the APAC market. By prioritizing authentic storytelling and engaging with fan communities, these platforms aim to not only expand their subscriber base but also create a lasting impact on global entertainment.